Day 159

So let's say that you're involved in helping bring some bands to play at a college. Keeping in mind that college students can be apathetic, how do you draw them in? If your answers is "just use posters," it doesn't count. How do you spread word and build interest?

I would love some feedback on this. I have a few answers that I'm batting around, but I'm curious to hear from any reader. The, um, hypothetical bands in question aren't finalized, but we're (uh, I mean the hypothetical organizers) are drawing from a pool of very well-regarded artists.

So, again, how do you boost interest in the event?

posted, with grace and poise, by Jason @ 2/11/2007 09:34:00 PM,


At 10:16 AM, Blogger Qere Ketiv said...

You could use the technique that the local coffeeshop used to increase their college business: word of mouth. I don't mean in the "Hey --puff-- there are some pretty kickin' bands coming...", but in the "Hey, listen to this song/CD/LP, this band is comin' to Geneva and that would be hardcore." Or maybe utilize YouTube on the (hypothetical) culture.ish blogsite? Or maybe put lightbrights with Mooninites all around Boston--ratings will soar.

At 10:18 AM, Blogger Stacey said...

Hey Jason! Sorry to hear you're feeling sick, hope you get better! Once again I'm sitting at work, getting paid to read newspapers, and I've come across an article I wanted to share with you. On the NYT site you have to have a paid subscription to access it, but luckily for us, there are bloggers with zero qualms about copyright laws!


Ignore the slight political sketchy-ness of the blog, it's an interesting op-ed piece nonetheless. And for the record, I still refuse to read chick lit.

Have a wonderful week! God bless,

At 10:24 AM, Blogger Michael said...

Facebook groups and events are always a good way to get kids there. If you make an event, and invite a ton of kids, then you'll get them to sign on to be there... and they'll be reminded of it every time they get on Facebook.

Also, perhaps you can make cards and have them sent to all the campus in-house mailboxes (that's what we do at our school). Or sit outside of the dining hall with a boom box playing the band that you are advertising.

Or... you could write the info backwards on your fist and just start punching people so that it rubs off on their face!

At 6:41 PM, Anonymous Anonymous said...

1. sky writing

stay posted for #2-10


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